Please enjoy luxury responsibly

LEXUS 450h

The new Lexus 450h is the green-tinted SUV from the luxury Japanese car makers. We had to get across the fact that hybrid technology doesn't affect your vehicle's performance, but actually makes it better.

The online work featured a loading bar thing that filled up the power meter, but stayed conspicuously low on the emissions bar. I particularly like the line I came up with 'Please enjoy luxury responsibly' to sum up the whole campaign.





The DM piece had to take this loading bar device and make it work using paper and pens. I think it did.