New school. New phone. New worries.

Back to School with a bang

September. Back to school. Yuck. Anyway, there are all sorts of pressures at school and we wanted to make parents aware of some of them. As creative director, I wanted the work to play on real emotions that parents have (how they're really interested to hear how the kids' day was) and that those one-word answers are sometimes hiding something. The videos were targeted on Twitter and Facebook at parents (because kids would think they were lame, obvs).


Inappropriate content