Damn fine bit of targeting

Twin Peaks: The Diminishing Return

Before everyone realised that the new 'event' series of Twin Peaks was almost unwatchable bobbins, it was really exciting that it was coming back.

So we proactively went to Sky and gave them an email to send to people who we'd known had watched Twin Peaks box sets.

We created a redacted FBI report which was filled was little Twin Peaks nuggets for the fans, but also information about when the new show aired.

It probably made more sense than the actual show (I was a massive fan of the original series). Sigh.