Stay together forever

Chips with everything

While most responsible dog owners know that they should have their pet microchipped, not many know that by 1 April 2016, it's the law. And they probably don't know that Dogs Trust were instrumental in getting the legislation into the statutes.

So we needed to raise awareness and highlight a real emotional reason for getting your dog chipped (beyond the breaking the law thing). So we wanted to make people realise that by having an up-to-date chip, you're dog will never be separated from you for long.

 I'd never done poo-bin media before. I have now.