Adding a dash of Disney magic to your day

I've seen a horse fly, I've seen a house fly...

If there's one word that sums up Disney, it's magic. Unless you're uncharitable and you say things like mawkish. But then you've probably got a swinging brick for a heart.

So when it came time to launch the new Sky Movies Disney channel, it was never going to be enough to send a standard letter.

Instead, we sent a mailer that looked like a wand. Inside was a letter. But even that was a bit magic (well, it had AR technology). So you could hover your mobile or tablet over the letter and it would spring life - letting you watch the trailers for the timeless family classics (and Tron) we had on the letter.