A different approach to a kit launch from a different sort of club

FULHAM 2010/11 KIT LAUNCH

So, we've established that Fulham are a bit different - and that was mirrored by their choice of kit manufacturer for the 2010/11 season. Kappa mixed fashion with sport. We decided to reward the loyal fans who'd followed Fulham all over Europe last season by featuring them in the succesful tease campaign. (They're in the Omini pose of the Kappa brand in case you're wondering).

The second phase of the launch featured the players looking all moody and purposeful (because they are, honest) against the same bold background.