Clearly Better Radio Ads

IN'n'OUT - Clearly better car servicing...

IN'n'OUT are a new concept in car servicing centres. Long gone are the dark and gloomy waiting areas, unhelpful staff who suck their teeth and make up problems (and prices) on the spot.

Oh no, IN'n'OUT are different: bright waiting rooms, fixed prices with no hidden nasties, no need to book and you can get an MOT or service in around half an hour.

We created a campaign that boldly stated our credentials as offering Clearly Better Car Servicing.

And we also did radio in which I wanted someone to talk nonsense to a bemused customer. Originally, I wanted to get Stanley Unwin, but unfortunately he's no longer with us. We found out from Mr Unwin's daughter that only three people could do his voice: Jim Davison (no thanks), Freddie Starr (no, you're alright thanks) and Stanley's son. Bless him, he did it too...Deep joy indeedlo.

Jargon and baffle                  Motorificators

40 second radio                     40 second radio