The hard sell made soft

Thomas Sanderson - Say No More

Thomas Sanderson make blinds and awnings. Beautiful hand-crafted, custom-fit things. But because they're all different, you need a home visit to discover what you need and where. And 'direct selling' doesn't have the best reputation in the world.

So we developed an integrated campaign that had a poke and a dig at the hard selling techniques of salespeople, and let the blinds and awnings tell their own story. Here are two DRTV ads (the first for awnings, the second for blinds).