A fresh new store is coming soon

WAITROSE - Store Refresh


To keep the Waitrose estate bright and fresh, they occasionally close a store down, give it a polish and introduce new sections (like new fresh food counters and the like). Frankly, it's a bit of a pain for customers, so we embarked on a long education campaign to make shoppers realise that the disruption was is worth putting up with.


The pre-launch pieces show a tantalising glimpse of something other than peas in the pod. The post-opening material has a range of different fruit and veg. Yum.