National animal survey

RSPCA - Make your mark

 

We wanted to run a campaign to do two things: 1) find out what people really think of animals and the campaigns the RSPCA run 2) collect some data.

 

Our solution was to ask people to make their mark - and we visualised this by having different paw prints, pug marks and footprints of different animals, then have a human hand come in to represent what we can do. The hand device worked as an 'I'm in' style thing.

 

Anyone who asked for the survey received a free Wayne Hemingway designed t-shirt as well as a cheap and nasty biro to fill in the never-ending form.