Luxury car marketing where quality ideas come as standard


Lexus cars are lovely, but no-one wants to buy them. While working on the pitch, I spoke to the editor of a car magazine and asked him what the main problem is. He said that if you bought a Lexus, you'd be constantly justifying your purchase to your pals at the golf club.

What we did know is that they offer a fantastic mix of innovation, attention to the most ridiculous of details and astonishing after-sales service.

My work helped win the pitch and deliver some highly-regarded and hugely succesful campaigns. Go on, have a look at the stuff I've done for them.