A question of support (geddit?)

FA - Englandfans

For the official England Supporters club, englandfans, we wanted to create a pack that captured the passion of being close to the action - and also gave the fans a gentle challenge. The front of the brochure summed it all up with the line 'A question of support' with an image of a player that wasn't entirely clear. The brochure folded out into a mutant hybrid of a Maltese cross and the St George Cross. Which worked curiously well.

 

 

The welcome pack was a box in the shape of a folded up new England shirt (well, it was new then). Rammed full to bursting with exclusive englandfans malarkey, it added value to their membership.