How to make the effortlessly cool effortlessly popular

GAP - Building a relationship with customers


GAP are kind of cool. Not as cool as they used to be, admittedly, but still quite cool. So we thought we'd use their biggest fans to spread the word (and some savings) to their friends, family and colleagues.


From winning the pitch to production was about two weeks. We developed an enormous suite of webpages, emails, leaflets and postcards which not only helped them save money (by not buying tired cold lists), but also increased their customer database by over 350% and added over £11 million in sales across the first year.