Working for every living thing on the planet.

WWF

No, not the wrestlers (although I reckon you could have a eye-opening battle between a polar bear and irate panda who's got his back up). WWF is not just a charity for animals - it's about  communities, the environment - and every living thing on the planet.

There's loads of science connected to WWF, but what we have to do as fundraisers is find the perfect balance between the science and the emotion. And it's something demonstrated in the range of on and offline work I did for them recently. Take a look using the menu on the left.