If you dream it...well, you can guess the rest.

A twinkle behind every word

It's really easy to opt for the tried and tested parasols on a beach imagery and same old same old words when you're writing holiday stuff. But Virgin Holidays wanted to stand out from their competition - as is their way.

So I wrote an almost-stream-of-consciousness brochure, with a dreamy quality that thumbed a nose at traditional and put a grin behind every phrase.

The results were pleasing: thousands of happy holidaymakers, a totally grinning client (thanks to the £10 million in revenue) and two awards for the writing.

Here's a pdf of the whole thing