Protecting kids from online nastiness

Internet Matters

Internet Matters are a coming together of the UK's leading internet providers - Sky, BT, Virgin and TalkTalk. Their aim is to make parents aware of how a digital life can affect their children - whether that's about seeing nasty stuff online, cyberbullying or the pressures of social media.

As creative director, I wanted to make sure the work wasn't too scary, wasn't patronising, but did really hit the mark with parents. The work on 'protecting their curiosity' won various coloured awards. The 'Cyberbullying' did too. The 'Back to school' might do. Might not.