Dust off your baking skills 

The World's Biggest Coffee morning v2.0

Macmillan had been running the World's Biggest Coffee Morning for a few years - but they wanted to get more younger people involved who'd then become active supporters in the future.

As creative director on the project, I wanted to see something that appealed to younger, more snapchatty types - and dined out on the huge show-stopping success of the Great British Bake Off.

We created new ways to sign up, and with about 3p created something to make everything even more share-able than before. A cake duster.We won best Integrated Campaign at the DMA Awards. Here's the award film...