Say it with Elephants

WWF Valentine's Day

In a cluttered and pink market place, we wanted to do something a little different when we came to create a gifting opportunity for Valentine's Day. So while we start with the clichéd hearts and pinkish hues, the unexpected arrival of the elephant (bless him) and the slightly incongruous line make for a surprising twist. It performed brilliantly with WWF's lowest ever CPA and other acronyms.

The really, really clever thing about it was that it also had to act as a sort-of template for future gifting opportunites (Mother's Day, Father's Day, weddings, birthdays, Halloween, Groundhog Day, Labour Day, Mervyn Day).