Nosey bear sniffs you

 WWF Nosey Polar Bear

First things first. This ad won a Bronze in the Digital section of the 2009 DMA Awards.

The polar bear is the poster boy of climate change - almost to the point where seeing the big white beast clinging to a chunk of disappearing ice is a bit of a cliché. But it should never be forgotten that polar bear cubs are quite cute.

That's why we used this piece of footage of a snuffling inquisitive cub clocking the camera as the hook to catch environmentally aware people looking to buy a unique Christmas gift. It helps the planet, and you get a cuddly toy.

 

                  

                         

Look at this feedback from our typical target audience:

"Secondly, can you please tell me where I can find a copy of the web-ad that inspired me to take up this adoption pack? It was a short film of a polar bear who comes up the camera and sniffs it, misting up the lens. It was so brilliant, I'd like to show it to my husband on xmas day when I give him the gift."