Eat a rainbow and add some colour to your diet

WAITROSE - Healthy Appetites regional press ads

Oh, January. A miserable month and that's for sure. Cold, grey, wet. And all that guilt about over eating, drinking and spending. Everyone's saying you should go to the gym, eat better, cut out this, that and the other. But Waitrose aren't everyone.


We created a regional press campaign to encourage people to eat fabulous food, but without being all preachy. So we showed extreme close-ups of their fresh produce, and touched lightly on colour psychology and healthy appetites.